You can hand someone the very same guitar and amp that someone like Eddie Van Halen played but it will never sound the same.
Reknowned chefs aren’t afraid of someone buying their cook book, copying a recipe and putting them out of business. Nor are we.
So what’s our “recipe”? It’s simple really. It starts with determining what your needs are. We leave listing off “features and benefits” for the other guys.
Rather, we focus our expertise on making product recommendations based on what you need. By offering options and explaining the differences we help you make an informed decision about which products best fit your needs.
The most critical part? Making sure the entire process is the easiest and most comprehensive experience you’ve ever had. This is our secret sauce, so to speak, so you can focus on the most important part of your job – the people that need you the most.
I borrowed this analogy from the terrific book Rework by David Heinemeier Hansson and Jason Fried.